Frequently asked questions about vehicle graphics

Arteest Signs Ltd.Vehicle Graphics

Full coverage vehicle wrap for Ripley's Aquarium of Canada

“Sell more products while delivering those already sold”, we always tell our customers who ask about the benefits of vehicle wraps. A popular marketing practice nowadays, colourful wraps can be seen on the busy streets of every city. If you’re considering investing in vehicle wraps, whether for a single vehicle or an entire fleet, we put together a list of the most common questions we answered over the years.

What is a vehicle wrap?

A vehicle wrap refers to a vehicle that was entirely or partially covered in vinyl material. Often times, you will notice that the vinyl shows the company logo, contact information, promotional messages or an eye-catching design. As a result of the wrapping process, the vehicle is essentially transformed into a mobile billboard. In North America, vehicle graphics were first introduced in 1973 by Arteest Signs, who was the first company to have a digital printer at the time.

Do vehicle wraps actually work?

The simple answers is yes, vehicle wraps are an excellent visibility medium because they are exposed to thousands or even millions of views every day. If your goal is to generate brand awareness, vehicle wraps are an efficient strategy to increase website impressions or phone inquiries. Below we’ve included some fast facts about the effectiveness of vehicle wraps.

  • In the United States, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
  • “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
  • “Messages on outdoor mobile billboards have a 97% recall rate,” RYP & Becker Group indicates.

Will vehicle wraps damage my vehicle?

No, when applied and maintained correctly, the vinyl wrap will not cause any damage to the vehicle’s paint. In fact, the vinyl layer can protect that car from scratches and UV ray exposure.

How long do vehicle wraps last?

Depending on maintenance and weather conditions, vehicle wraps can last up to 5-7 years before the first maintenance.

How are vehicle wraps removed?

The vinyl layer is simply peeled off. To prevent any damage to the vehicle, we recommend bringing the vehicle in service for professional removal.

What types of vehicle wraps are available?

With vehicle wraps, the design possibilities are endless. The most popular types of vehicle wraps are full coverage, half-coverage, three quarters coverage or logos and lettering. Depending on your marketing goals and budget, our team can work with you to choose the most appropriate design for your vehicle.

Have any questions about vehicle wraps? We’d love to hear from you at!