Before starting to use traditional advertising methods such as radio, television or newspaper, every small business needs a solid brand strategy. The infographic below shows how to build a foundation for your brand before spreading the word through advertising.

Any brand strategy starts with a solid foundation. As a small business owner, your strongest assets are your people, your service trucks and, nowadays, your online presence that replaces the old-fashioned dependency on the phone book. Maximize your potential by paying close attention to these aspects! Only then you’re ready to start spreading the word on a larger scale through traditional marketing.

Interested in more marketing tips? Read our 4 part blog series for small business owners:

Part 1: Stand up to stand out: brand awareness tactics that work.

Part 2: 4 common logo design mistakes and how to avoid them

Part 3: Effective direct mailing campaigns: 4 secrets you need to know

Part 4: How to advertise your plumbing business: Thos. R. Birnie and Sons Case Study